Drive In-Store Purchases every day (even Holiday's) with Mobile Marketing
It’s beginning to look a lot like Christmas, every day!
How big of a role can the mobile marketing space play every day, even this holiday season? “Mobile will drive more sales in-store than human sales people,” said Gretchen Scheiman, partner and director for CRM at OgilvyOne Worldwide, New York.
Think about your audience – “You’re dealing with users for whom the most valuable thing to them is time, and if you’re able to provide a time-saving or more pleasurable experience in a limited amount of time, that can lead to direct response and a branding reward,” said Paul Gelb, director of mobile practice at Razorfish, New York.
There is a debate on where a brand should focus its efforts in the mobile space.
Text messaging has the largest reach of any mobile channel. It offers brands the opportunity to build a database, drive foot traffic and inspire loyalty via mobile coupons and create a two-way dialog with customers.
How big of a role can the mobile marketing space play every day, even this holiday season? “Mobile will drive more sales in-store than human sales people,” said Gretchen Scheiman, partner and director for CRM at OgilvyOne Worldwide, New York.
Think about your audience – “You’re dealing with users for whom the most valuable thing to them is time, and if you’re able to provide a time-saving or more pleasurable experience in a limited amount of time, that can lead to direct response and a branding reward,” said Paul Gelb, director of mobile practice at Razorfish, New York.
There is a debate on where a brand should focus its efforts in the mobile space.
Text messaging has the largest reach of any mobile channel. It offers brands the opportunity to build a database, drive foot traffic and inspire loyalty via mobile coupons and create a two-way dialog with customers.
How to Deploy an Effective Mobile SMS Campaign for the Holidays
Make it shopping-centric. A good tactic would be to bring consumers in with a one-off component and get opt-ins for post holiday continued messaging. Offer incentives to your customers. For example, sweepstakes, shopping-spree entry, giveaways or discounts and coupons are great ways to have customers opt-in to your SMS list. Thom Kennon, vice president of strategy at WPP Group’s Wunderman, New York, stated that getting consumers to opt in to a database via SMS was a powerful first step for a brand.
So if you haven’t started, get started on your SMS Mobile Marketing initiatives today!
Contact eBullHorn today
So if you haven’t started, get started on your SMS Mobile Marketing initiatives today!
Contact eBullHorn today
